Welcome to a blog that is hosted by a media enthusiast. 

Media is an ever changing industry that has driven my passion towards exploring the flow of media and its current trend in the modern society. 

Essence of Blogging is a professional blog that discusses on media and publishing issues  in a media perspective.
It focuses on issues that involve the current new media, Internet in the atmosphere of Web 2.0.

All are invited to participate in this discussion especially for those who are in the media industry, communication students, and last but not least, those who are keen to know more about the happenings in the media world.